Why beer is the new must have at your event!

Whether you’re organising a conference, welcome reception, team building activity, EOFY drinks or a product update or launch – GREAT beer is the new best thing to have at your event.

Everyone has attended an event where there are PLENTY of beautiful wines on offer representing producers from famous wine regions locally or around the world, but beer? Not so much. Beer is typically an afterthought. Why so? Because until very recently, there wasn’t a lot of choice in Australia.  Luckily – that’s all RAPIDLY changing.

Local vs Imported

Local beers are frequently replaced with imported beers as an ‘upgrade’ option on your beverage package. That means forking out $11 for a bottle for the privilege of offering your guests the ‘fancy’ beer, many of which (despite their label) are produced locally by contract brewers anyway.

While there is nothing wrong with having imported beers at your event as it’s where the industry started, our ever growing local breweries are also producing many of the same styles as our overseas counterparts. A fresh, local version of the style can give you bang for your buck when compared to many of the imported options.

While there is nothing wrong with having imported beers at your event as it’s where the industry started, our ever growing local breweries are also producing many of the same styles as our overseas counterparts. A fresh, local version of the style can give you bang for your buck when compared to many of the imported options.

Beer is MEANT to be fresh

As awesome as beer is, it does not age or travel well. Beer is best enjoyed fresh. We source our beer directly from the breweries. Be it cans or kegs,  our beer is acquired straight from our local breweries, to ensure it is as fresh as possible. You know that the beer has spent less time travelling to the venue and will be in its freshest state and tasting its best.

Something new/Something different

In the last 5 years Australia’s Craft Beer movement has grown to just over 400 local breweries producing great, hand crafted products – and every single one has a story.
What that means is that bringing in a local beer or brewer to your event represents something that your staff/customers/guests have probably not experienced.

These guys & girls bring a contagious passion for what they do. There is no way that their thirst for their own product can NOT rub off on those they are in front of. The energy, innovation and heart these Brewersrs live and breathe is a true source of inspiration.
This energy will doubt add to your event.

Beer to you or you to beer?

There are LOTS of ways to experience beer – For one, we can arrange a selection of fresh local beers to be brought directly to you. Whether that be in your office or event space, this is a great way to reward staff and impress clients.

Or why not take the team out for the day? Escape the office and experience the growing local beer community with one of our expert tour guides. Our guides can take the stress out of the day, with transport, beers, food, and behind the scenes access all covered. 

Cicerone is to Beer what Sommelier is to wine

A beer expert is known as a Cicerone. A cicerone is someone who dedicates their lives to the craft of beer – who educate, serve and encourage others to know and love their business.  The Cicerone program has recently been introduced into Australia to provide an education/accreditation system for those truly passionate about the craft (‘Beer nerds’).

At Dave’s events, we’re lucky enough to have some on staff and they’ll be working hard to make sure the beer at your event is up to standard. 

There are so many reasons to have beer at your event. The Craft Beer scene in Australia is on a huge growth trajectory and now is the time to get on board and experience the growing Australian beer scene. Whether you are providing a sponsor with an incentive to get on board with or looking to provide a unique team building event, beer is the answer. Now, what was the question?